Ad Nausea/Talkin’Nerdy: Lego Star Wars Road Trip Commercial

All of the hype surrounding the imminent premiere of Star Wars: The Force Awakens caused me to remember this ad from a year or two ago. This is the 2nd (I believe) spot from LEGO’s “Build Together” campaign with the father/son road trip (because apparently, mothers and daughters don’t bond, play with Legos or go on road trips. So LEGO is strictly a guy thing now? Wuuuuut?). Anyways, this particular spot focuses on the Star Wars franchise. Check it out:


Yes, that’s George Lowe as the announcer there, and that’s awesome. Despite this, however, I have a couple of nitpicks about this ad. Yeah, I know that I shouldn’t be over thinking a toy commercial, but the fact that Darth Vader is there and not being the bad guy is nothing short of bizarro. Darth Vader is the dark lord of the Sith and Luke Skywalker, Chewbacca and the droids (but not Princess Leia, because girls are icky and they’d contaminate the RV with their cooties) are part of the rebel alliance determined to bring down the empire. They wouldn’t be hanging out as such. Again, yeah, I know this is just a toy commercial and as such, nothing that happens in it is in any way canon to the movie universe, but Darth Vader hanging out with the rest of the Star Wars crew like he’s just one of the gang is just weird. It’d be like seeing the Shredder chillaxing with the Teenage Mutant Ninja Turtles or He-Man and Skeletor hanging out and acting like bros; it’s just plain odd.

As for the commercial’s punchline where the kid asks his father if they can keep Chewbacca as a pet…

Gyro Robo

“I won’t even dignify that joke with my analysis!”