Tag The Hub

What’s All the Hub-bub, Bub?

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Today is October 10th.

If that date doesn’t hold any significance to you, then you’re either not into toys or you don’t receive bonus cable or satellite, because The Hub turns 2 years old today.

Hub Logo

For the uninformed, The Hub is an American digital cable and satellite television channel that launched on October 10, 2010. The channel, which replaced Discovery Kids, is a joint venture of Discovery Communications, Inc. and Hasbro.
The Hub targets a dual audience, young children in the daytime with original and acquired children’s programs, and families at night with reruns of older television sitcoms, dramas and feature films. Veteran television executive Margaret Loesch serves as president and chief executive officer of The Hub. The channel is available to approximately 60 million subscribers.

Since The Hub turns 2 today, I figured I’d give a basic overview of the channel, its’ highlights (and not-so-highlights) and what I’d like to see happen on Hasbro’s brain child in the future.

Among The Hub’s highlights are Dan Vs., Pound Puppies, Strawberry Shortcake’s Berry Bitty Adventures, Care Bears: Welcome to Care-A-Lot, The Aquabats! Super Show!, Family Game Night, Transformers Prime and Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters, the HuBoom! block which features the likes of G.I. Joe Renegades, the Batman and Superman animated series produced by Bruce Timm, Batman Beyond and The Super Hero Squad Show.

But of course THE show that The Hub is known for is My Little Pony: Friendship is Magic. It is an animated television series based on Hasbro’s My Little Pony toy property that has proven not only its highest rated production for the intended young girl demographic, but has also attracted an unexpectedly significant cult following in the teen and adult male and female categories. If you’re unaware of the whole ‘brony’ phenomenon, then it’s clear that the rock you’ve been living under doesn’t offer cable. Of the MLP explosion, one member of Toon Zone had this to say:

I don’t know why

What is going on Why is Transformers Prime coming second To ponies?

More to the point why are grown boys watching it? 

What is this world coming to?

To which I have only this to say:

Madea Shut Up

  1. “Grown boys” makes no sense. A grown boy is a man. If they’re still boys, they’re not done growing yet.
  2. OK, let me get this straight: you’re all flabbergasted that people are watching a show about colorful talking ponies, yet you yourself are a fan of a show about colorful talking robots. Double standard much? Seriously, go back to your glass house before casting stones in a nerd site.

After that verbal runoff, you should be embarrassed…at yourself. You act like if you’re a certain gender, you’re not allowed to like certain things, and once you reach a certain age, you’re not allowed to enjoy certain things anymore. News flash, Skippy: people can like whatever they want! And they don’t have to explain themselves or defend it either. THAT’S what being an adult is, not worrying about if things are “too kiddie” or “too girly”. That’s something a teenager would worry about it. The above remark is something I’d expect an 8-year-old boy to say, not an intelligent member of a discussion forum, and the thing is, I’ve heard from more intelligent and enlightened 8-year-old boys on this subject.

I myself enjoy the Ponies (though I’ve been on a self-imposed vacation from them until season 3 begins, which is said to be “sometime in October”), but my personal favorite show on The Hub is The Aquabats! Super Show! It combines the pure camp of the old 60’s Batman show and Sid & Marty Krofft’s Saturday morning series with wacky slapstick and nerd rock music from one of the geekiest and coolest superhero rock bands out there. (And the lead singer of the band is also the co-creator of Yo Gabba Gabba!–can’t be bad.) If you haven’t seen this show, I urge you to check it out. Cartoon Network really dropped the ball by passing on this show; if they really must have live-action, they could get good live-action like Aquabats!.

Lately, The Hub’s also been scoring style points for their HuBoom! action block, and deservedly so. Where else can one check out Transformers Prime, Superman: The Animated series, The Super Hero Squad Show and Batman Beyond all in one block? While I’m happy that HuBoom! is doing well, I hope this doesn’t lead to Action Overload. I’d hate to see The Hub become inflicted with Jetix Disease. Why not launch a comedy cartoon block to counter the action block? I’d watch that.

Now, I’d like to address what (in my opinion) is the weakest link in the Hub’s chain: their nighttime schedule. Presently the channel devotes its’ nightly schedule to prime time TV reruns of shows such as The Wonder Years, Family Ties, The Facts of Life, Happy Days, Laverne & Shirley, Doogie Houser, MD, ALF, Sabrina, the Teenage Witch, Sliders, Hercules: The Legendary Journeys and Lois & Clark: the New Adventures of Superman. Not terrible, I suppose; there’s nothing wrong with “preserving our TV heritage”, but nostalgia loses its’ sting after a while, and let’s face it: some of these shows were garbage when they were new. I don’t watch The Hub at night since I’m not a nostalgia person (especially when it comes to broadcast TV reruns); while I don’t mind revisiting the occasional show from my past once in a while, I much prefer watching new shows. It’s my hope that as The Hub continues to grow and thrive, they can afford more original series and newer and more diverse acquisitions for its’ PM lineup. The 60’s Batman show is a good start, I’d create a quirky alternative comedy block (sort of a less raunchy Adult Swim or a throwback to the old HA! TV network, the precursor to Comedy Central) featuring shows akin to that: shows like On the Television, Mad Movies with the LA Connection, The New Adventures of Beans Baxter, Parker Lewis Can’t Lose, Mystery Science Theater 3000/Rifftrax, Stupidface, Clerks: TAS, Daria, Undergrads, SCTV, etc. (Not all of those specific shows per se, obviously, but shows along those lines.) It would finally give Dan VS a proper place to air on the schedule, since it’s really not a good fit alongside the superhero cartoons, and it fits in with the likes of Strawberry Shortcake and Care Bears even less.

Finally, someone on TZ suggested that The Hub throw some sort of on-air celebration to commemorate their 2nd birthday, to which I say: Nah, too soon. 2 years is too early for balloons and confetti; lots of channels make it to 2 years. If The Hub is still kicking in 10 years, then it’ll be time to bust out the party hats.

Oh, Mickey, Where Art Thou?

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Recently, I read a post on the Toon Zone forums about members requesting what shows they would like to see airing on Hasbro’s fledgling cable/satellite channel The Hub (which debuted on 10-10-10 and as of this writing is 1 year and 4 months old). In this aforementioned thread, one member, a self-described “Classic television fan” requested that The Hub should air old-school Disney cartoons such Ducktales, Chip ‘n’ Dale’s Rescue Rangers, TaleSpin and even the classic Disney shorts starring Mickey Mouse, Donald Duck, Goofy, Pluto and company with the reasoning that “Disney Channel isn’t airing them anymore, so why not bring them to The Hub?”.

I’ve read similar posts like this before with fans wanting Disney cartoons and Nicktoons to air on Boomerang and similar requests. Now, I think at this point that it’s obvious that you’re never, never, NEVER (and did I mention never?) going to see Disney cartoons on The Hub, and it should be equally obvious why this will never happen. Disney and Viacom are notoriously stingy when it comes to loaning out their properties; they don’t play ‘sharsies’. Exactly how would Disney benefit from loaning out shows featuring it’s trademark characters to a competing network so the competitor can make money off of them? And how would Hasbro benefit from their channel becoming a vessel for the competition? A “Disney Too” channel, if you will? Answer: They wouldn’t. Not in the least. Yeah, I know that The Hub has aired Honey, I Shrunk the Kids, which is a  Disney movie, and  I know that The Hub has aired Muppet movies, and the Muppets are also currently owned by Disney, but here’s the thing: Cartoon Network has also aired less celebrated Disney movies such as Operation Dumbo Drop and Angels in the Outfield. Movies and TV shows that aren’t directly associated with the Mouse House are OK, but anything with Mickey, Goofy, Minnie, Donald, Buzz, Woody, Belle, Ariel or any other characters that are synonymous with Disney, forget about it! That would be like promoting the competition. Disney would sooner sit on those cartoons than let one of it’s rivals get rich off of them. Sure, from a fan’s perspective, that would be great, but from a business perspective, that wouldn’t be a smart move. At all. Mickey’s head doubles as the studio’s trademark. Disney loaning out it’s trademark characters to The Hub would make as much sense as KFC letting Popeye’s have it’s secret recipe.

In response to others’ statements regarding this, the Fan goes on to type:

I think Disney should let them go and air elsewhere as opposed to them just sitting around collecting dust and not getting any air exposure. From a viewer standpiont, I could care less where they air as long as they air SOMEWHERE. I want to see them.

Ignoring the fact that saying “I could care less” is incorrect. The expression is “I couldn’t care less”, as in “I couldn’t possibly care any less than I do now”. Saying “I could care less” implies that you could care more, It’s the general attitude conveyed in the above statement that annoys me. First, this goes back to what I covered earlier; Disney wouldn’t benefit financially in the slightest by “letting their cartoons go and air elsewhere” as in on a channel that’s owned by one of their competitors, so doing so would be just plain stupid. Second, In my time on message boards, I’ve read this rhetoric several times. This attitude from so-called “fans” that they’re dissatisfied that their favorite shows aren’t airing on their favorite channels anymore, but they’re not so dissatisfied that they’d be willing to get up off of their duffs and actually do something about it. Yes, it is too bad that we can’t see Disney theatrical shorts on the Disney Channel anymore. I agree with that, but it’s not like Disney has completely washed it’s collective hands of the “classics”. There are DVDs currently available of the classic Disney shorts, as well as some of the Disney Afternoon shows. If you really want to see them again, buy the DVDs. Look for them on legal streaming sites such as iTunes or Amazon.com. Look for them on YouTube. That’s a much more reasonable course of action than just sitting on the couch waiting for the networks to come around to your way of thinking.

I understand fans wanting to complain about their favorite shows not airing on “their” channels anymore, but what I don’t understand are these “TV or nothing” fans or this bizarre sense of entitlement that many (not all of them, mind you, but some) seem to carry around with them like spoiled children, as if the networks owe them something. The networks don’t owe you these shows any more than they owe you an explanation as to why they’re not airing them anymore. Entertainment is a business, just like any other, and in order for a network to stay in business, it must keep moving forward. Networks don’t program for individuals, and they can’t endlessly loop their shows from 1 era for all eternity just because a small group of fans refuse to let go of the past. Your wanting to see the Disney shows isn’t Hasbro’s concern, and The Hub is no more obligated to provide you with old Disney cartoons than The Disney Channel is.

Anyway, you’re not at the mercy of TV. There are other resources out there. You just have to look for them. And to the people who reply with “Not everybody has a job and can buy DVDs”, My response to this is: Irrelevant. Alcoholics will do whatever they have to do in order to get a drink. Junkies will do whatever they have to do in order to get their fix. You just need to think of your favorite shows as your personal drink or drug. If you want them bad enough, you’ll do whatever you need to do in order to enjoy them, and if you’re not willing to do that, then it obviously doesn’t mean that much to you, so there’s no point in complaining about it. These people always seem to be the ones making the most noise about how dissatisfied they are, but at the same time, they don’t want to do anything that requires any sort of effort on their part. If you’re not willing to leave your “comfort zone” or compromise even a little to get what you want, then don’t go around calling yourselves “fans”, because a true fan would do whatever he or she needed to do in order to get their TV goodness, and if you’re not willing to muster any of your cash to buy DVDs or get up out of your chair to search the internet, then you obviously don’t want it bad enough, which makes you only a fair-weather fan, and as we know, close only counts in horseshoes.