A while back, I wrote about an hypothetical idea for a website called Boomerang Online. In the wake of recent developments in the online entertainment industry, I thought that we’d revisit this idea with some minor adjustments made to it. Basically, it’s the same idea as before, only with a little bit of Patreon thrown in for good measure.
This is what the proposed app could look like. I also could have gone with the older big blue ‘B’ logo, but II don’t mind the new logo, so for the sake of argument, let’s go with this design.
Here’s how it would work: Turner could launch a website (the aforementioned Boomerang Online), as well as an app which could be downloaded onto one’s smartphone or tablet. Viewers could access the site anytime and would be able to access a select number of “old-school” Turner owned cartoons such as the 1990s Cartoon-Cartoon shows and cartoons from the old-school Hanna-Barbera library for free. However, Turner could also “sweeten the pot” by giving people the option to sign up and become members of Boom Online for a monthly fee of say, $3, $4, $5 or $9 per month. Turner could offer perks to paying members. For example, if someone visiting the site for free wanted to watch Dexter’s Laboratory, he or she would have access to a limited number of episodes which would rotate every few days or weeks and would have to watch them with a pre-roll ad as well as mid-rolls. But a paying member of the site would have access to all of the Dexter’s Lab episodes and could also view the episodes without mid-rolls. Paying members would also have access to a wider selection of shows as well as a wider selection of episodes of said shows.
And while we’re at it, why not throw in some SWAG for paying members as well? Turner could also offer Boom related stuff like T-shirts, hats and other cool stuff for those who are willing to pay for them. The more money that members are willing to give the site, the more stuff they would be able to obtain. Because as we already know…
Just had to get that in there. And hey, while we’re at it, why not propose a TV Land Online for fans of nostalgic TV shows?
These shows aren’t airing on TV right now, so why not?
Twin Images 
Well, a mere two years after I typed this post, it would seem that this idea (or one very similar to it) is actually going to happen!.
http://screenrant.com/boomerang-cartoon-streaming-service-wb/
How ’bout that?
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I’m excited for the new streaming app. You won’t need access to this rare channel to use it, and we finally get to see the WBA shows that went on hiatus for over a year.
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I wouldn’t count on seeing Young Justice, Green Lantern: TAS, Beware the Batman or Thundercats on this service. I’ve read articles from three different sources and YJ isn’t mentioned in any of them, so that seems unlikley. Based on what I’ve read, this Boomerang streaming service seems to specialize in old-school animated comedy, and since WB is involved it’s likely that this is where the new episodes of Wabbit: A Looney Tunes Production, aka New Looney Tunes will end up. We know that Boomerang’s mainstays, Scooby Doo and Tom & Jerry will be available for viewing. It’d be nice if this Boomerang would air The Marvelous Misadventures of Flapjack, which hasn’t seen the light of day since the early days of “Best of CN”. I just hope that no superhero fans start getting happy feet and believe that the canceled DC Nation shows are going to end up here, because none of the sources that I’ve read mention those shows at all.
I’m admittedly not a huge fan of old-school CN, but I am curious about the new Wacky Races show, so I just might subscribe to this service, since it looks like that’s the only way for me to see it.
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Young Justice is moving to Netflix, so don’t expect it to air on a Turner network again. The other shows were written off for tax purposes.
The official Boomerang website definitely lists the WBA premieres such as Wabbit, BCSD, Bunnicula, etc. A few CN classics (My Gym Partner’s a Monkey, Courage) are also listed. The YouTube promo even has a “blink and you miss it” image of Monchhichis on there. That’s an extremely obscure H-B show! I don’t think even Boomerang aired that.
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By and large I’m not a nostalgic person, so the old school stuff isn’t that big a draw for me personally, however, I too am curious to see the new Wacky Races show; I read about it airing internationally but it never came to Boomerang US for whatever reason. (Maybe Turner dropped the ball with it like how they screwed up the deal to air the new Inspector Gadget series, which airs on Netflix in the States while it airs on Boomerang internationally.) I’d be tempted to try this out for that series alone.
What I’m wondering is whether or not the Cartoon-Cartoons will be featured on this service. I don’t know how long Turner’s been planning to do this, but I tend to think that the launching of Boomerang Online the only logical reason why the bulk of the Cartoon-Cartoons have yet to surface on Boomerang the TV channel. The Warner Bros. shows (including many of the Hanna-Barbera titles) are owned by Time-Warner and would have to contracted, but is it really too much for Turner to air the shows that they own and wouldn’t cost them a red nickel to run?
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The app is available for Android right now.
https://play.google.com/store/apps/details?id=com.boomerang.boomerangapp
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The app is now out of beta and available for everything! Go to the website and check it out!
https://www.boomerang.com
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