Recently, everybody’s favorite guy of the moment, Stuart Snyder, Prez of Cartoon Network, took part in an interview about the current state of CN and the machinations that he’s made with it over the past 4 years. This, in a nutshell, is what he said:
In the buzzword-heavy article, Snyder points to better demographic numbers for his network and credits a strategy of targeting specific nights toward specific audiences while also providing a balanced array of programming. “We look at our strategy as always being a comedy focus, boys-skewing but girls-inviting,” he tells the magazine. The article notes that anime has a much diminished presence on Cartoon Network, and glances at the anger generated by “fanboys” at the presence of live-action programming on the schedule, but offers no direct explanation or justification for the changes beyond an implicit nod at the “diversification” strategy.
Now, onto Cartoon Network’s sister channel.
First, for those who don’t know, let me start by saying that I’m a huge, HUGE fan of Warner Brothers animation, especially the Merrie Melodies and Looney Tunes. Bugs Bunny, Daffy Duck and the gang were a quintessential part of my childhood. Since I’ve always felt like I’m half-human, half-cartoon anyway, I enjoyed and could identify with most of them (especially Daffy Duck, whom I consider to be my alter ego), and the Warner Bros. shorts helped shape me into the delightfully twisted individual that I am today.
Not only did I enjoy the original WB shorts, but I was also into the latter-day cartoon shows from the ’90’s which were inspired by the greatness of the Looney Tunes shorts, such as Tiny Toon Adventures, Animaniacs and Freakazoid! (Pinky & the Brain, not so much; those characters were OK in small doses, but I never thought they deserved their own show. Now a Slappy Squirrel spinoff, on the other hand….)
In recent years, however, we haven’t seen much of Bugs and company. There have been the occasional single character shows like Taz-Mania and Duck Dodgers and the odd knockoff show like Baby Looney Tunes (an uninspired and unfunny babyfication that recalled the babyfication shows of the 80’s and 90’s, though it came out during the ’00’s) and 1 or 2 movies like Space Jam and Looney Tunes: Back in Action, but other than that, not much of anything at all for nearly a decade. The shorts even disappeared from Cartoon Network and Boomerang, not due to lack of popularity, but rather due to an extreme lack of corporate synergy between CN’s parents, Turner and Warner Bros. (I’ll spare you the details of why; the basic rub is that WB wanted Turner to pay them a royalty for the rights to air the shorts and Turner basically said “We can’t go for that. No now, no can do”, hence a years long standoff between those 2 stubborn Zax.) Had WB forgotten about us? Where are the Looney Tunes now? What have they been up to? Just where are they??
Enter The Looney Tunes Show.
First, a little history. The Looney Tunes Show project was first launched about 2 and a half years ago. It was originally conceived as a sketch comedy show entitled Laff Riot, and since went through a number of twists and turns (at one stage, it was even considered to make the gang younger, like teenagers. Please, no. It’s not the late 80’s to early 90’s anymore; the days of babyfication/kiddification/teenifications are over, and thank the Cathode Gods for that), until finally the idea of Bugs Bunny and Daffy Duck sharing a house was tossed around, leading to what the show is today.
Here’s the overview: Bugs Bunny has moved out of his hole in the ground and has settled into a house in a suburban neighborhood known as Royal Oaks Glen Oaks Oakwood Oaks in the suburbs of California. Along for the ride is Daffy Duck, who has apparently fallen upon hard times and is currently crashing in Bugs’ pad temporarily until he gets back on his feet…which hasn’t happened yet in 5 years and counting. In addition to this oddest of odd couples, the wascally wabbit and the little black duck have a score of Looney Tunes favorites as their eccentric colorful wacky neighbors:
Each episode of The Looney Tunes Show consists of a single 22-minute installment with such plots as: Bugs and Daffy go on a game show for best friends, but Daffy is so self-absorbed and oblivious to everything around him that isn’t Daffy related that he muffs every question, including naming Bugs’ famous catch phrase (“Um….I don’t do Mondays!”) and even the rabbit’s last name; the duo going to prison and Bugs discovering to his delight that he can insult whomever he wants and not receive any physical punishment for it (“It’s a smart-aleck’s paradise!”); and the guys having to room with Sam (and briefly his Russian mail-order bride) after Sam’s plans to go off the grid are defeated by an extended rainstorm. In between the acts of the story are filler segments: “Merrie Melodies”, little musical interludes featuring various characters sending up various musical genres, such as Elmer crooning a smooth, sensual ballad about coming home to his beloved grilled cheese sandwich, Marvin the Martian doing a club-techno style number about how he just wants to be friends–unless you cross him, in which case it’s laser time; and a rap number by Sam about how he can’t help but blow his stack–accompanied by a trio of high-thighed female backup singers who seem to be bent on getting him to do just that. There are also dialogue-less shorts starring the Road Runner and Wile E. Coyote (the only 2 characters who weren’t transplanted to the suburban cul-de-sac) rendered in CGI (my guess is that the RR shorts are done in CG so as to emphasize that they take place in a different setting than the rest of the show, but that’s just a guess).
Now you’d think that the first major Looney Tunes TV show in nearly 10 years would be greeted with open arms by the Looney Tunes faithful, right?
Well, yes and no.
While many folks are taking to The Looney Tunes Show, several more are not. Upon seeing the clips which are posted on CN’s website as well as the premiere episode, I was exposed to bile and hate-rants that I never would have expected to hear directed towards something Looney Tunes-related. One brain surgeon declared TLTS “a ruination of the Looney Tunes franchise” and the “WORST. SHOW. EVER.”
Really?
I realize that not everybody would be won over by TLTS, but the worst show ever? Seriously? You think that THIS is the worst thing WB has ever done with the LT franchise? Have we really forgotten about this???

Geez, was 4 years really that long ago? Have we all honestly forgotten what a steaming pile of suck Loonatics Unleashed was?? I can understand some people not taking to The Looney Tunes Show, but to imply that it’s anywhere near the level of utter badness of Loonatics Unleashed? Dude, what are you smokin’??!?
As I see it, the biggest problem that The Looney Tunes Show faces is that, well, it’s Looney Tunes. LT is such an iconic brand that any new adaptation of the franchise is automatically going to have ridiculously high expectations attached to it, and so any new version of Looney Tunes is going to be a disappointment to some.
The 3 biggest complaints I’ve been hearing about The Looney Tunes Show are:
Allow me to give my takes on each:
Regarding points #1 and #2: Well duh, Einstein, WB never claimed that TLTS would be a 100% reiteration of the old shorts. There’s no way it could be as Friz Freleng, Chuck Jones, Robert McKimson, Bob Clampett, Arthur Davis, Milt Franklin and Mel Blanc are all no longer with us, and unless someone at Warner’s knows black magic or voodoo, they can’t be brought back. Nor do I think that it should be; if WB just wanted to rehash the old shorts format and formulas, they could just re-air the original shorts on Cartoon Network (which they’re doing right now in order to promote TLTS, making a shorts rehash even less necessary.)
If I wanted to see the exact same take on the characters and the exact same situations as the original shorts with absolutely NO changes made to them, then there’d be no point in Warner Bros. making anything new at all. Which is not to say that there shouldn’t be any consistency to the characters, but the “changes” made to the characters and situations aren’t really that different or beyond what we’ve come to expect (these characters have been portrayed as living in suburban homes and/or holding down jobs in quite a number of shorts), so complaining about the cosmetic changes the producers have applied on this show is, well, kind of stupid. The fact of the matter is that these characters have been re-interpreted time and again several times over the years by Termite Terrace’s various directors, so which interpretation are TLTS’ producers supposed to be faithful to? Very few things about the Looney Tunes are actually set in stone. Saying, “It HAS to be THIS way” is just limiting creating freedom and potential. Of course, that can go both ways. If they are forced to make things new just for the sake of being new, it can be bad as well. But I don’t see TLTS as being an example of the latter; I see it as merely being a modern-day take on the characters set in a fixed locale that’s familiar with its’ intended audience.
Regarding point #3: forgive my bluntness, but the people complaining about the new designs should get over it. The fact of the matter is that the Looney Tunes characters’ designs have changed each time that a different director took over for said character in the shorts: Tex Avery’s Bugs Bunny looked different from Bob Clampett’s Bugs, who looked different from Robert McKimson’s Bugs, who looked different from Chuck Jones’ Bugs, etc. despite this, Bugs was always still recognizable as Bugs, despite how each director had his own physical take on the character. What’s happening here on The Looney Tunes Show is no different.
As far as I’m concerned, TLTS came around at just the right time. The Looney Tunes have been off of TV proper for a considerable while now; we’re coming into a generation of kids who either don’t know or barely know who Bugs Bunny and the Looney Tunes are. Some kids who regularly watch CN might know them as those characters from Space Jam or Back in Action, but not intimately, and that thought both frightens and repulses me. Disney has managed to keep their shorts stars in the limelight for the past 10 years, granted they’ve mainly been using them as babysitters for wee tots, bit they’re still using them, so why can’t or shouldn’t WB do the same for their shorts stars?
Which is not to say that The Looney Tunes Show is all rainbows and lollipops. It’s not perfect. There are a few things that I’d like to see changed about the show. Minor nitpicks, but nitpicks nonetheless:
So overall, I give The Looney Tunes Show a B+. Is it the best thing ever? No, but a total abomination on the LT franchise? Not by a long shot. The show’s ratings have been solid so far, so as a fan, I say more power to ’em. To all who aren’t fans, hey, it’s fine if this show isn’t your cup of tea, but I urge you to………
You know what’s been grinding my gears lately?
These nonstop internet threads, rants and YouTube videos of people whining, “I want my old Nickelodeon back!” or “I want my old Cartoon Network back!” These things have been sprouting up like weeds online; I’m currently on 2 message boards, and invariably, we’ll get a “ways to improve Nick” or “How would you improve Cartoon Network?” thread; it never ceases to amaze me how so many peoples’ idea of “improving” these networks entails booting off all of the current shows and bringing all of the 1990’s shows back. The final straw for me was this obviously fake news bulletin stating how Nickelodeon was basically dumping all of its’ “terrible” current shows like iCarly, Big Time Rush and T.U.F.F. Puppy and would be resurrecting their 90’s cartoon franchises like Doug, Rugrats and Hey, Arnold! with new episodes. What’s scary about this is that many people actually believed this to be true.
Sadly, this attitude is all too prevalent on the net nowadays. To all of the people yelling, “I want my old Cartoon Network back!” or “I want my old Nickelodeon back!”, I’d like to say just three little words:
Let. It. Go.
Seriously, get over it and get on with your lives. Yes, the 90’s were a great decade for both channels, but it’s Reality Check time: CN and Nick are never going to go back to being the way they were in the 1990’s. Never. You know why they aren’t? For one simple reason: it’s not the 1990’s anymore. The 90’s were 20 years ago. If you’re old enough to fondly remember the 90’s then you’re officially out of CN and Nick’s target demo and are therefore invisible to these channels. CN and Nick aim their programming at kids, not adult nostalgia buffs, but kids. And that means people who are kids now, not people who were kids 20 years ago. I get that you’re fans of the 90’s era shows (I enjoyed several of them myself), but don’t let your fanboyism blind you into believing that a schedule devoid of anything new and which endlessly loops all of the shows that you grew up loving would be better for the network. That’s not how it works. Nick and CN constantly re-running their 90’s shows and not making any new shows might please some fans, but from a business perspective it would be a terrible idea. TV is a business, and no bsuiness has ever gotten ahead by constantly looking back. Just because the majority of the 90’s cartoons were great doesn’t mean that nobody should ever try to make new ones: people would be out of work that way, and eventually, with nothing new coming down the pike, these networks would eventually start to lose money. And losing money is never good for business.
I think that instead of wishing for Cartoon Network and Nick to bring the old shows back, we should hope for these networks to produce new shows with the same level of creativity and commitment to quality as the shows of the 90’s.
The problem with the rallying cry of “I want my old (fill-in-the-blank network) back!” is that Nick and CN aren’t “our” networks anymore. They’re for the kids of today. While it would be great if their parent companies would show viewers our age some love with the occasional returns of the shows from our era onto their schedules for a little while as well as some decent DVD sets, we really should let today’s kids have these channels, since that’s what matters for the survival of these networks. The shows that Nick and CN run currently may not appeal to you or I, but that’s not a requirement; it only matters if today’s kids like them. CN and Nick are “their” channels now, we should let them have them and form their own fond memories.
I generally don’t take much stock in nostalgia because it’s circular; in 20 years time, in 2031, we’ll be subjected to piles of threads videos and rants from people who are complaining that they want their 2011 Nick and CN back.
Another thing that bugs me about the TV nostalgia complainers is how so many of them aren’t willing to put forth any effort to satisfy their needs. All too often they just sit on their saw-horses and kvetch about how their desires aren’t being met and wanting the networks they watch to do everything to accommodate their wishes. Last year on 1 of the forums I’m on, there was this guy who would come on there every week just to whine, complain, crab and moan about Boomerang: he would go on and on about how he didn’t like that Boomerang was now airing newer cartoons and what he called “Japanese fighting shows” like Swat Kats, Teen Titans, Samurai Jack and Pokemon (never mind that 3 out of those 4 shows are in fact American and the 4th isn’t a fighting show, but a collecting show) and how he wished that Boom would go back to showing Looney Tunes, Superfriends and Mr. Magoo (never mind that those shows are all property of Warner bros. and if Turner ever wanted to re-acquire them, they’d have to pay Warner a whopping royalty). Around this same time, there was another forum member who wouldn’t stop yammering about how he wanted to see Kekaishi moved from [adult swim] to the Cartoon Network schedule; apparently this kid had once watched something on [adult swim] when he was younger and was so freaked out by what he saw that he refused to watch [as] anymore, and he wouldn’t stop going on about how he wanted Turner to move Kekaishi to CN (Never mind that currently the only anime that CN runs are the toy-based ones like Pokemon, Bakugan and Beyblade).
To these couch potatoes, I ask this: instead of wishing, hoping and dreaming that these networks will change their ways for you, have you ever considered, I don’t know, DOING something to remedy your predicament? Crazy thought, I know, but you could actually DO something instead of just spiting what CN and Boom are doing now.
And when I say “do something about it” I don’t mean creating an account on a message board just to complain. That doesn’t work, because most of the time the people in charge of programming on these networks don’t hang out on public message boards. Nor do I mean signing some online petition or starting some “revival project” on Facebook. Online petitions are like miracle diets: they don’t work because they’re too easy to doctor, and a gathering of people on Facebook to talk about how great a show is and post really bad fan art isn’t a “revival project” because neither of those things are going to get your favorite shows back on the air.
If Da Boom or CN aren’t running the shows that you want them to or they’re not running them at a convenient time for you, DO something about it. If these shows aren’t airing at a convenient time for you, record them and watch them at a time that is convenient. If these shows are on DVD, buy the DVDs and watch them at your leisure. Find out if these shows are on a legal streaming video service and subscribe to that service. If a DVD distributor isn’t producing DVD sets of your favorite shows, then write to them and ask them to; let them know that you’d be willing to pay for your favorite shows on DVD. Heck, you could even study the art form you love, learn to write and draw, take a course in animation or art or creative writing so you can 1 day actually MAKE the sort of cartoons that you want to see. And I don’t want to hear stuff like “That’s too expensive” or “That takes too much time” or “It’s not the same as watching them on TV”. Stop making excuses. Think of getting to see these shows again as a drug or a bottle of booze: if you want your fix badly enough, you’ll find some way to get it. If you had your own kick-ass cartoon collection on DVD or streaming video, then it wouldn’t matter what these channels do. Ultimately, it comes down to ‘just how bad do you want it?’
It seems to me that being proactive and doing something is better than just sitting on your duff and hoping that 1 day one these networks will come around to your way of thinking, ’cause that may never happen.
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